Sony new advertising is quite powerfull in crashing mirrors...
Shot in a studio and simulating the desert - probably a symbol of the dryiness in the camera market in last years. Allot is hapening on the mirrorless front, Samsung is launching high end models with unmatched speed and performance, Olympus is steadily refreshing it's OM-D lineup Fuji is making lower prized versions of X-T1.
Sony is expected to launch at least two mirrorless models before June and as a leader in that segment allot is expected. Now I'm not against mirors but they are endangered species as ever evolving successors are catching the light(s) more and more... Check out my article about mirorless and DSLR's for overview of those techs.